How can Artificial Intelligence be a trump card for the event industry?

Posted by Manoj Sundi on May 30, 2018

Have you been asking Siri to play your favorite playlist or arguing with a bot to refund for your damaged phone? Unless you have been living under a rock, you must have heard the word ‘Artificial Intelligence’ or most probably have been using it on a daily basis. AI is the new talk of the town making our lives easier by each day.

Now, if you think that as an event organizer, AI is of no use to you, think again and well, again... Being no more restricted to only Apple’s Siri or that evil robot in a science fiction, Artificial Intelligence is invading the event industry claiming to change the attendee experiences forever. So first things first:

What is Artificial Intelligence?

The ability of a digital computer or a computer-controlled robot to perform tasks generally associated with intelligent beings or in simple words, machine endowed with intellectual abilities of humans to reason, think, generalize and learn from past experiences.

Where does it fit in the event industry?

Though a lot has been mentioned about the powers of artificial intelligence, when talking from an event perspective it means enhanced attendee experiences through degrees of personalization and more meaningful interaction with AI-enhanced systems that will delight attendees, exhibitors, and sponsors. Here are some of the AI perks we’ll be able to employ when planning our events:

  • Attendee Engagement
    Effective event planning means understanding your attendees' persona and delivering an experience tailored to their preferences and interests. AI can potentially connect vendors and attendees, helping the attendees to find the stalls that they are interested in. AI can furthermore enhance the audience experience by capturing inputs from audience members’ devices based on prompts set by the presenter.
  • Face recognition for attendee identification
    As more and more mobile apps are getting equipped with face recognition technology, this advancement might come in handy while there is a long check-in queue waiting to enter the event. Based on AI and biometrics, these machines will be able to authenticate attendees and grant them access to the event venue, saving you lots of time and headaches.
  • Virtual Reality Implementation
    Virtual Reality has the ability to change the way we discuss, attend and interact at events. This might seem a long shot but if a conference is hosted through virtual reality, the costs on venues, speakers, food etc can be easily eliminated. To achieve this, one has to create a computerized event and stall booths which would likely be less expensive than the existing event planning costs.
  • Chatbot Support 24*7
    One area where AI chatbots are already becoming commonplace is in support. By adding an AI element to an event support team, many of the simpler and often most common problems can be resolved quickly, and with no human input. Also with an AI infused support system, bots can be helpful to event organizers as well as attendees even during off-hours, thus providing a 24*7 support coverage.
  • Deep Learning Insights
    Going by the definition, Deep Learning is an aspect of machine learning that can be thought of as a way to automate predictive analytics. In practical terms, deep learning can be used to input data and add reasoning to it to form new actions based on that.

For example, a system reading footfall and registration data at an event can contemplate the logistical requirements at the venue in terms of seating, beverages, food, crowd control and all in real time as the event progresses.

While event apps have transformed from being a ‘good-to-have’ tool to now a truly indispensable factor for the event industry, there’s no point in denying the great impact AI technology is having on the way we design, plan, and run these event apps. It is very much expected to see AI and event technology to go hand-in-hand in the coming years and even though machines might not completely overtake the role of an event organizer, they will be efficient in taking care of some of the workload.