Think of a live event 10 years ago, when event organisers used to carry a large paper carrying all the event critical information to keep track of what was happening. Though organisers could manually handle all the tasks during an event, it was impossible to analyse the data after the event. Fast forward to today, event organisers now carry around smartphones which fit in the palm of their hands and enable them to analyse each and every event segment before, during and after an event.
When it comes to planning an event, event organizers are overwhelmed with the number of tools in the market. While some apps offer only registration or ticketing, some are used just for feedback, others are just for promotion. However, the dark horse of this race is the all-in-one event app which provides all these features on a single platform along with a bunch of other features as well. Those in the industry might agree with the fact that choosing the best event app for your event might not be an easy task but the effort in doing that would be totally worth your time and energy.
We at eventonapp understand that the biggest pain point for an event organizer is the ticketing and that is why most of them use a separate app for event registration. However, the other equally important aspects of an event are kept manual or managed through separate apps. While this might seem an easy option for you, but there are some very crucial setbacks to this approach:
Universal event apps are those single apps that host hundreds of events from a single point of access while still providing space for a high degree of customization and branding across different types of events. Think of it as a bucket where your users see only your app with distinct individual colour themes, branding, content and event level analytics. Universal apps provide the following advantages to the event organizers, sponsors, and users
- Maintaining different apps requires to input the event details multiples times and move data from one system to another manually, which in turn becomes time-consuming and makes it inconsistent.
- Attendees also need to visit different websites or download apps to access event information or get involved with the event.
So, let’s take a look as to why an all-in-one system would be more beneficial versus just an event registration system:
You might feel that by using an event registration platform, you are only saving those precious minutes at manual registration or ticketing but what about the time it requires to manage the other aspects like check-in, promotion, sponsorships etc. And even if you use different apps for those as well, wouldn’t it be a better option if you could do all that and much more within a much shorter span of time instead of managing several apps for each of them. Afterall, time is money!!!
2. Attendee experience
Though it is really important to design an effective registration system for the users to be able to easily sign-up for the event instead of maintaining an excel sheet, there might be arrays of challenges pertaining to this single facility:
- What if the attendee is a VIP or a celebrity or some staff member? Any registration system won’t be able to manage the different types of audience and therefore, manage them accordingly.
- What if the attendee who had signed up for the event but wants to know about the schedule, agenda or the prime speakers at the event.
A simple registration only system would not be able to solve these setbacks, but an event management app would have these features inbuilt.
3. Solution structure
With a registration system, though none of the customer’s registration related issues would go unheard, an all-in-one app would ensure a seamless experience for attendees throughout the span of the event and even after that. Attendees can look for which upcoming events are a great match to the ones they loved in the past, a feature nowhere to be found on an event registration system.
4. Customization on-point
With an understanding that each event is unique and needs to be treated separately, an event app would offer a customized feature for your event. Instead of just one ticketing tool from a registration system that provides the same features for any and all of the events, you can get a platform tailor-made for you. Now, wouldn’t that be just wonderful!
5. Detailed Analytics
The most important factor to analyze the success of an event relies on the data collected real-time during the whole length of the event. While with an event registration system, you can collect the data related to the ticket sales, with an all-in-one event app, the analytics goes beyond only ticket sales to actual turnout on the event day, attendees reaction, most popular and unpopular segments of the show etc. Therefore, getting an event app helps you to scrutinize marketing, management, sales and any other effort put into the event.
A registration system, therefore, might seem like a valuable companion to your ticketing issues but the real question is do you have a better choice? At a very minimal cost, an all in one event management software would not only ensure a seamless experience for your attendees but also lessen the burdens of your event team by streamlining the whole event lifecycle. The choice is yours!